"Nice having you here! I’m Sasha.
I’m a serial female entrepreneur and a platform-creating enthusiast."

AWARDS & HONOURS

(n.) “Non-paid acknowledgement that motivates me”

Forbes 30 under 30 Asia 2017
Malaysian Business 40 under 40 Inspiring Young Malaysian 2018
CLEO Hotshots 30 under 30 2017
Top 20 in K-startup Grand Challenge 2016 (Korea)
The Golden Globe Tigers Award 30 Women Achiever & Leaders 2017
Tech in Asia 12 under 30 Promising SEA Entrepreneur 2016
Top 10 Inspiring New Generation Malaysian Businesswomen

STARTUP DEVELOPMENT

(v.) “I build ideas into reality”

Happyfresh

Idea:

To clone Instacart (US leader in online grocery delivery) in SEA

Reality:

Led development of branding, platform & process in launching 1 consumer website, 1 consumer app, 2 system apps and its expansion into 3 countries within 6 months time.

Today:

SEA's fastest growing online grocery delivery platform
Over 100,000 products
Over 278 supermarkets
3 countries

Favful

Idea:

Tripadvisor for beauty products

Reality:

Led vision, mission & overall strategy as the sole founder in launching the platform and raised MYR4 million within the first 6 months; led monetization to positive earnings within 24 months time; and led merger & acquisition effort with the market's leading integrated digital media group.

Today:

Part of iMedia group
Malaysia's first & only beauty social commerce
Community network of over 150 million social media audience reach

Booster

Idea:

Extend CustomInk's services (US leader in custom T-shirt) from B2B to B2C

Reality:

Led cross-national team (Washingston, Boston & Kuala Lumpur) to launch a spinout t-shirt fundraising platform that allows end-users to raise money and awareness by creating custom t-shirts, thus achieving a perfect B2C model for Customink

Today:

Absorbed by CustomInk
95,026 fundraisers
1,089,390 t-shirts sold
USD14 million raised through the platform

C.riously™

Idea:

No-bullshit-breakfast-cereal on subscription

Reality:

Coming real soon!

ADVISORY

(adj.) “I take $ & equity, to suggest things that work & warn you about things that won’t”

500 Global

Mentor

Advising startups globally on strategic branding, product development, business operation and sales.

Recently a resident growth coach to 5 deep tech startups at Petronas FutureTech 2.0 Accelerator Program.

Aladdin Group

Interim COO

Hired to turn around a major delay of the company's public relaunch.

Led the company’s existing team of the time to a successful platform relaunch within a short 8 weeks’ time through a restructuring of team responsibilities, redraft of SOPs, platform rebuilding and recraft brand positioning.