"Nice having you here! I’m Sasha.
I’m a serial female entrepreneur and a passionate brand + product builder."

AWARDS & HONOURS

(n.) “Non-paid acknowledgement that motivates me”

Forbes 30 under 30 Asia 2017
Prestige 40 under 40 2022
Malaysian Business 40 under 40 Inspiring Young Malaysian 2018
CLEO Hotshots 30 under 30 2017
Top 20 in K-startup Grand Challenge 2016 (Korea)
The Golden Globe Tigers Award 30 Women Achiever & Leaders 2017
Tech in Asia 12 under 30 Promising SEA Entrepreneur 2016
Top 10 Inspiring New Generation Malaysian Businesswomen

STARTUP DEVELOPMENT

(v.) “I build ideas into reality”

Happyfresh

Idea:

To clone Instacart (US leader in online grocery delivery) in SEA

Reality:

Led development of branding, platform & processes in launching 1 consumer webapp, 1 consumer mobile app, 2 system mobile apps and its expansion into 3 countries within 6 months' time.

Today (2021):

SEA's fastest growing online grocery delivery platform
Over 100,000 products
Over 278 supermarkets
3 countries

Screenshot 2021-07-03 at 12.58.21 AM.png

Favful

Idea:

Tripadvisor for beauty products

Reality:

Led vision, mission & overall strategy as the sole founder in launching the platform and raised MYR4 million within the first 6 months; led monetization to positive earnings within 24 months time; and led merger & acquisition effort.

Today (2022):

Sold to a Japan listed company
Malaysia's first & only beauty social commerce
Community network of over 150 million social media audience reach

Booster

Idea:

To extend CustomInk's services (US leader in custom T-shirt) from B2B to B2C

Reality:

Led cross-national development team (Washington, Boston & Kuala Lumpur) to launch a spinout t-shirt fundraising platform that allows end-users to raise money and awareness by creating custom t-shirts, thus achieving a perfect B2C model for Customink

Today (2021):

Absorbed by CustomInk
95,026 fundraisers
1,089,390 t-shirts sold
USD14 million raised through the platform

Screenshot 2021-12-15 at 10.26.09 AM.png

C.riously®

Idea:

Healthy food that has no BS

Reality:

Led overall strategy and automation

Today (2022):

Launched healthy cereal line in Malaysia in June 2022
Coming to UK & AUS real soon!

STARTUP ADVISORY

(adj.) “I take $ & equity, to suggest things that work & warn you about things that won’t”

500 Global

Mentor

Advising startups globally on strategic branding, product development, business operation and sales.

Recently a resident growth coach to 5 deep tech startups at Petronas FutureTech 2.0 Accelerator Program.

- https://aerodyne.group/

- https://boomgrowfarms.com/

- https://poseidonsolutions.digital/

- https://www.moverobotic.com/

- Graffiquo Asia

iPrice Group

Interim Product Manager

Hired with a mission to drive user engagement initiatives in its coupon model.

Assisted the company's existing team of coupon operation, designers and developers in user research and led to a data-informed 6-month release product roadmap.

Aladdin Group

Interim Chief Operating Officer (COO)

Hired with a mission to turn around a major delay of the company's public relaunch.

Led the company’s existing team of the time out of bottlenecks within a short 8 weeks’ time, through a restructuring of team responsibilities, processes and brand positioning.

- from 1 to 86 merchants live (2045 SKUs);

- 1 corporate site, 1 commerce site & 1 commerce app developed and live;

- a successful relaunch event by the Ministry of Entrepreneur Development and Cooperatives (Medac) in Malaysia

GoCeb

Advisor

Hired with a mission to assist in supplier acquisition strategy.

Guided the company's existing team and outsourced agency in supplier (celebrity) acquisition strategy, resullted in 22x growth in 3 months' time.