"Nice having you here! I’m Sasha.
I’m a serial female entrepreneur and a passionate product creator."

UIUX prototyping


(n.) “Non-paid acknowledgement that motivates me”

Forbes 30 under 30 Asia 2017
Malaysian Business 40 under 40 Inspiring Young Malaysian 2018
CLEO Hotshots 30 under 30 2017
Top 20 in K-startup Grand Challenge 2016 (Korea)
The Golden Globe Tigers Award 30 Women Achiever & Leaders 2017

Tech in Asia 12 under 30 Promising SEA Entrepreneur 2016 
Top 10 Inspiring New Generation Malaysian Businesswomen


(v.) “I build ideas into reality”



(adj.) “I take $ & equity, to suggest things that work & warn you about things that won’t”

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Advising startups globally on strategic branding, product development, business operation and sales.


Recently a resident growth coach to 5 deep tech startups at Petronas FutureTech 2.0 Accelerator Program. 

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Interim COO

Hired to turn around a major delay of the company's public relaunch.


Led the company’s existing team of the time to a successful platform relaunch within a short 8 weeks’ time through a restructuring of team responsibilities, redraft of SOPs, platform rebuilding and recraft brand positioning.

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Interim Product Manager

Hired to drive user engagement initiatives in its coupon model. 

Assisted the company's existing team of coupon operation, designers and developers in user research and led to a data-informed 6 months release product roadmap. 


(n.) “I’m useful at a handful of things”



(v.) “I surface at times for your entertainment”



(adj.) “When I get a weekend, my goal is to not hear from you”