top of page

"Nice having you here! I’m Sasha.
I’m a serial female entrepreneur and a passionate brand + product builder."

UIUX prototyping


(n.) “Non-paid acknowledgement that motivates me”

Forbes 30 under 30 Asia 2017
Prestige 40 under 40 2022
Malaysian Business 40 under 40 Inspiring Young Malaysian 2018

CLEO Hotshots 30 under 30 2017
Top 20 in K-startup Grand Challenge 2016 (Korea)
The Golden Globe Tigers Award 30 Women Achiever & Leaders 2017

Tech in Asia 12 under 30 Promising SEA Entrepreneur 2016 
Top 10 Inspiring New Generation Malaysian Businesswomen


(v.) “I build ideas into reality”



(adj.) “I take $ & equity, to suggest things that work & warn you about things that won’t”

Screenshot 2021-09-29 at 5.32.00 PM.png


Advising startups globally on strategic branding, product development, business operation and sales.


Recently a resident growth coach to 5 deep tech startups at Petronas FutureTech 2.0 Accelerator Program. 


- Graffiquo Asia

iPrice logo.png

Interim Product Manager

Hired with a mission to drive user engagement initiatives in its coupon model. 

Assisted the company's existing team of coupon operation, designers and developers in user research and led to a data-informed 6-month release product roadmap. 

Screenshot 2022-09-25 at 5.50.33 PM.png

Interim Chief Operating Officer (COO)

Hired with a mission to turn around a major delay of the company's public relaunch.


Led the company’s existing team of the time out of bottlenecks within a short 8 weeks’ time, through a restructuring of team responsibilities, processes and brand positioning. 

- from 1 to 86 merchants live (2045 SKUs);

- 1 corporate site, 1 commerce site & 1 commerce app developed and live; 

- a successful relaunch event by the Ministry of Entrepreneur Development and Cooperatives (Medac) in Malaysia

Screenshot 2022-09-25 at 5.50.14 PM.png


Hired with a mission to assist in supplier acquisition strategy.

Guided the company's existing team and outsourced agency in supplier (celebrity) acquisition strategy, resullted in 22x growth in 3 months' time.

Screenshot 2022-09-25 at 5.53.20 PM.png

Interim Chief Strategy Officer (CSO)

Hired with a mission to streamline and strengthen infrastructure for growth.

- Clarity: Clarified the mission, vision, focus areas, identified key revenue drivers and scalable initiatives.
- Team efficiency: Defined team function hiring priorities and implemented frameworks to achieve goals in a structured and streamlined manner
- Go-to-market strategy: Created plan and processes to bring the product to market, considering the target audience, value proposition, funnel setup & management, and distribution channels


(n.) “I’m useful at a handful of things”



(v.) “I surface at times for your entertainment”



(adj.) “When I get a weekend, my goal is to not hear from you”

bottom of page